Scottish Golf Awareness Week
2010 Scottish Golf Awareness Week: 10th – 18th April
Are you looking for new members or working hard to retain existing members?
"It's Time to Join the Club" Campaign Media Summary
2010 SGU & SLGA Media Schedule
The Scottish Golf Awareness Week was first launched at the start of last season in April 2009, aimed at encouraging lapsed or nomadic golfers to join or re-join their local club. Part of the SGU and SLGA’s philosophy of supporting clubs, the campaign prompted clubs to become more proactive in their marketing towards prospective members.
Following a successful pilot in 2009, with some clubs recruiting between 50 and 100 new members as a result of an effective marketing campaign, the SGU and SLGA will stage this year’s Scottish Golf Awareness Week from Saturday 10 to Sunday 18 April, inviting clubs to stage local marketing activity supported by a nationally driven campaign.
The timing coincides with the weekend of the US Masters – the traditional start of the domestic golf season - the Easter holidays and the lighter nights, when the interest and participation in golf starts to increase after the winter months.
This year’s campaign is themed ‘Time to Join the Club’ and will feature a mix of national media advertising, outdoor advertising, PR activity, on-line marketing and other promotional messages, aimed at stimulating interest in joining a golf club, whilst encouraging existing members to make the most of their time as a member of their golf club.
The SGU will be providing a range of marketing tools to assist clubs in the development of your own campaign, including best practice case studies from other clubs, creative templates, presentation documents, sample documents (new members’ letters, exit surveys, membership benefits guide etc).
We would also like to hear from clubs to find out what you are doing, enabling us to highlight the great work to both local and national media. A Club Participation Questionnaire is available to provide information on your activity.
The SGU & SLGA's membership marketing activity is generously supported by the R&A's 'Working in Golf' programme and we are very grateful for their continued support in the grass roots of the game in Scotland.
Good luck with your campaign!
Related Documents/Links
Membership Recruitment Ideas (159KB) Membership Retention Ideas (143KB) Communication Channels (129KB) Engaging with New Members (119KB)
Case Study 1 - Open Days (95KB) Case Study 2 - Young Adult Membership Suggestions (128KB) Case Study 3 - Recruitment of Lady Members (161KB) Case Study 4 - Local Advertising (206KB) Case Study 5 - Better Club Marketing (156KB) Case Study 6 - Membership Recruitment (101KB)
National Media Coverage (1.3MB) Launch Media Coverage (2 April) (1.4MB)
Golf Club Membership - Generic Benefits (114KB) Member Satisfaction Survey - Guidelines (118KB) Member Exit Survey - Guidelines (114KB)
>> Club Participation Questionnaire
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