Marketing has played an increasingly important role within golf clubs over the past decade, with trend of falling membership, increased competition for consumers’ leisure time and spend and the rapidly changing world of websites, e-communication , Facebook, Twitter and YouTube.
It does not seem too long ago that marketing was regarded as swear word among golf clubs. Now it is an absolute necessity for the vast majority and a key part of a club’s business plan. From managing your dynamic club website and advertising your memberships in local press and radio, to promoting your visitor golf packages and launching your Club’s Twitter page, marketing has become a major element of the golf club operation.
Scottish Golf has its own marketing team who work closely with the Club Development Officers to provide support and guidance in this specialist area. On a national scale, we offer a marketing platform for clubs through our own communication channels, and we also provide a range of tools and templates for clubs to tailor for their own local activity.