Case Studies

All this marketing theory is very well, but does it work in practice in the real world? We’ve selected a variety of clubs of all shapes and sizes across all areas of Scotland, to illustrate how a positive and proactive approach, using various techniques within the marketing spectrum, has brought rewards by way of new members.

> Marketing – Haddington Golf Club: Flexible Membership

> Marketing – Insch Golf Club: Flexible Membership

> Marketing – Prestonfield Golf Club: Tackling Dwindling Membership

> Marketing – Tain Golf Club: Tackling Dwindling Membership

> Marketing – Uphall Golf Club: Tackling a fall in Membership

To find out more, contact your local Club Development Officer or call the Scottish Golf marketing department on 01334 466477.