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Club Marketing Guide

Club Marketing Guide

For many clubs without a marketing expert on their committee, planning and delivering a marketing strategy can be a daunting task. The role of marketing within a golf club has evolved significantly in recent years with a growing requirement to recruit new members, more emphasis on good communication to members and the rapid growth of digital and social media. The marketing mix has become a much bigger jigsaw puzzle, with an increased number of communication channels available, which in itself presents great opportunities but also demands expanded resource.

To support clubs in this vital area of your business operation, Scottish Golf delivered a series of club marketing roadshows to guide you through each key element of the marketing mix and offer you advice on planning, hints and tips, do’s and don’ts as well as links to case studies showing best marketing practice at other clubs. The tools serve to provide a starting point, making it easier for club managers, marketing convenors or marketing sub-groups to build the foundation of a robust marketing plan.

Club Toolkit 1 – Website

Club Toolkit 2 – Membership Recruitment

Club Toolkit 3 – Membership Retention

Club Toolkit 4 – Open Days

Club Toolkit 5 – Advertising

Club Toolkit 6 – E-Newsletter

Club Toolkit 7 – Social Media

Club Toolkit 8 – Local Media & PR

Club Toolkit 9 – Photography & Filming

Golf Club Membership – Generic Benefits

Golf Club Membership Form – Example

Golf Club Membership Form – Template

Golf Club Membership Form – User Guide

Overseas Membership Advice Note

Member Exit Survey – Guidelines

Member Satisfaction Survey – Guidelines