Club Marketing Guide
For many clubs without a marketing expert on their committee, planning and delivering a marketing strategy can be a daunting task. The role of marketing within a golf club has evolved significantly in recent years with a growing requirement to recruit new members, more emphasis on good communication to members and the rapid growth of digital and social media. The marketing mix has become a much bigger jigsaw puzzle, with an increased number of communication channels available, which in itself presents great opportunities but also demands expanded resource.
To support clubs in this vital area of your business operation, Scottish Golf delivered a series of club marketing roadshows to guide you through each key element of the marketing mix and offer you advice on planning, hints and tips, do’s and don’ts as well as links to case studies showing best marketing practice at other clubs. The tools serve to provide a starting point, making it easier for club managers, marketing convenors or marketing sub-groups to build the foundation of a robust marketing plan.