Opening your doors to prospective new members with an Open Day has become a tried and tested recruitment tool for clubs in recent years. Whereas in the past, either in reality or by public perception, clubs have been regarded as ‘closed shops’ by the wider community, Open Days have given committees the opportunity to showcase the best their has to offer and a positive first impression, giving would-be members a first-hand feel of what club membership can really be like, many with hugely positive results.
Planning, staging and delivering a successful Open Day can be hard work, but the results can be more than worth the effort. Many clubs have seen a significant return on their investment, often becoming an annual fixture in the calendar, just as important as the Club Championship or Presentation Night. The video case study above highlights how Uphall Golf Club, through support and advice from the Scottish Golf Regional Club Development Officers, planned and staged a highly successful Open Day, with other clubs can learn from.
Scottish Golf, supported by The R&A, have also developed a useful Guide to Open Days, helping your committee or marketing convenor through the key stages of planning, delivering and evaluating.