In June 2016 SGCMA ran their first series of regional education events taking place at venues throughout Scotland.
Guest speaker, and renown industry expert Steven Brown of the Inn Foundation discussed hot topics for Scottish Clubs and provided tools and exercises for clubs to review how they are performing in :
- Providing Quality Customer Service Experiences
- Practical Selling Techniques to increase membership and promote your club
- Best Practice and hot topics in club Food & Beverage
If you missed these events but would still like to hear some insights from Steven Brown you can watch this video interview: