Club Services
Insights & Research

Insights & Research

The rise of digitalisation has had a huge impact on today’s world and particularly around the practices of market research, data and customer insights.

Advances in technology allow organisations to gather consumer data related to demographics, preferences and behaviour to better understand the current landscape of any specific industry.

Key benefits include:

  • Situational Analysis
  • Identification of Opportunities
  • Drive Strategic Thinking

Future of Golf in Scotland Conference

The first-ever national golf conference staged in Edinburgh (December 2017) has given the Board of Scottish Golf a unique platform to shape ‘The Future of Golf in Scotland’.

The event brought together views and insights from a wide spectrum of the golf industry, debating the challenges we face, the changes we require and the solutions we need to grow the game and build stronger clubs.

In the above video the conference’s keynote presenter, Non-Executive Director Stewart Darling, provided extensive insights into the factors behind declining membership and offering his views on what golf clubs need to embrace in order to reverse these trends.

> The Impact of Doing Nothing – Download Presentation Slides

If you were unable to attend the conference, please click the link below to our online recap which contains all the presentations, video footage and collated feedback from the day.

> The Future of Golf in Scotland Conference – Recap