In September 2013 a collaborative golf tourism strategy, designed to unify Scotland’s approach to golf tourism, was launched:
“Driving Forward Together” is the first national strategy that has been developed by both the golf tourism industry and the public sector working in partnership for the benefit of golf tourism businesses in Scotland.
It signals an intent to capitalise on major events being held in Scotland with the aim of enhancing Scotland’s reputation as the Home of Golf and becoming the world’s leading golf destination by 2020. As a result of implementing the strategy, it is hoped to grow the industry’s current £220 million annual value to the Scottish economy by 20 per cent to around £300 million annually by 2020.
Club Support to Grow your Visitor Business
Whether a ‘trophy course’ visited by overseas tourists or a smaller club capitalising on passing trade and non-member golfers, selling green fees is an important part of most golf club’s businesses.
VisitScotland have created an advice document which is aimed at clubs and other golf tourism businesses. This includes a range of initiatives that clubs could implement to increase their visitor revenue and provide a quality visitor experience
An important part of improving a club’s visitor business is in providing a great customer experience. The Scottish Golf Customer Feedback Tracker offers clubs the opportunity to survey visiting golfers and find out what they think of your club.
Scottish Golf have developed an Overseas Membership Advice note for those clubs looking to capitalise upon the potential for recruiting overseas members with suggestions around membership types, benefits, pricing and customer service.
Your Regional Club Development Officer is also able to develop your greenfee, visitor and golf tourism business at your club as part of our business planning support service.