Marketing the Card to Members
Scottish Golf have designed and produced a new promotional point-of-sale kit which will be distributed to affiliated clubs during the first week of August 2015. The promotional kits have been designed to raise awareness of the Scottish Golf Membership card and its benefits to your members, encouraging your members to collect their cards from the club and register with Scottish Golf.
The promotional kits contain the following items which we are encouraging you to display in and around your clubhouse and bar area:
- Cardboard dispenser unit (to contain Membership Card packs and/or A5 brochures)
- A5 brochures featuring the benefits of the Membership Card
- A4 cardboard strut card to sit on your bar top
- Tentcards to be displayed on tables in your clubhouse
- Promotional beer mats
- Decal window stickers for your entrance door and pro shop
- A3 posters for display on your noticeboards
Should you wish to include promotion of the Membership Card to your members within your own club communication, we recommend you use the following text:
As part of Scottish Golf’s growing commitment to adding value to membership and supporting clubs, the new Scottish Golf Membership Card, sponsored by SSE Scottish Hydro, is free of charge and can now be collected from the clubhouse.
Your Scottish Golf Membership Card is personalised for each member with your name, Scottish Golf ID number and club, featuring a swipe stripe which also contains your Scottish Golf ID (CDH) number. In order to maximise the benefits of using the Card and to find out more about where the Card can be used, we recommend your register at www.scottishgolf.org/register if you haven’t done so already.
The new membership cards provide access to many national benefits of being a member, including special offer green fees at some of Scotland’s leading courses, an on-line handicap tracker with HandicAPP APP on your smart phone, exclusive offers from our partners including TaylorMade-adidasGolf, Macdonald Hotels, Spire Healthcare and GolfKings, plus the chance to win great prizes through exclusive Scottish Golf competitions.
We hope you enjoy using your Scottish Golf Membership Card!