Steve Johnston – PGA Professional Peebles Golf Club
In our video case study above, Steve Johnston talks through Peebles GC’s fantastic ClubGolf & Get into Golf programmes. Hear all about the impact of both programmes on membership and how the initiatives are implemented in the Scottish Borders.
Attracting more people into the game is one of Scottish Golf’s key strategic goals. During the latter part of the 20th century, Scottish golf was in the fortunate position of having a growing membership with waiting lists and enjoyed a relative boom in the late 1980s and 90s.
While golf’s overall popularity and global growth remains strong, clubs have faced the challenge of appealing to new audiences, to help remedy falling membership and an ageing population. As well as the commercial challenges, Scottish Golf is committed to growing the game, making golf as accessible and inclusive to everyone in Scotland.
Identifying children as a vital part of Scottish golf’s growth strategy, ClubGolf – the national junior programme was launched in 2003, as part of the Scottish Government’s Ryder Cup 2014 legacy. Since then, more than 260,000 primary 5 children have been introduced to the game across some 300 clubs and the programme continues to drive more youngsters into the game, and ultimately into club membership.
We also want to attract more adults into our sport. We launched the ‘Get into Golf’ programme, encouraging clubs to attract more beginners. Again, the ultimate goal is increasing membership, but we need to walk before we can run and create a warm and friendly environment for newcomers to clubs, embracing the idea that you don’t have to become a full member immediately to enjoy being part of a golf club community.
For more information on both the ClubGolf and Get into Golf programmes please visit our dedicated websites: