Craig develops an understanding of the needs of the clubs in his region and then delivers products and services that support the growth of golf in Scotland through those clubs. He assists clubs to utilize the tools available to them through their affiliation to Scottish Golf, such as governance and business planning, HR and H&S support, benchmarking, education, marketing guidance and membership recruitment.
Craig has a BA (Hons) in Sport Studies from the University of Northumbria, Newcastle and a Post Graduate Diploma in Leadership & Management from Glasgow Caledonia University. In addition to his studies, he has gained a wealth of experience within coaching, development programmes and education in Active Schools, ClubGolf and, most recently, Scottish Golf. Continuing to upskill himself as a more rounded individual within his role at Scottish Golf, he was awarded a CMAE Diploma in Club Management to better service affiliated clubs.