Willie develops an understanding of the needs of the clubs in his region and then delivers products and services that support the growth of golf in Scotland through those clubs. He assists clubs to utilize the tools available to them through their affiliation to Scottish Golf, such as governance and business planning, HR and H&S support, benchmarking, education, marketing guidance and membership recruitment.
Willie was Head of Physical Education at Dornoch Academy and Golspie High School and was seconded as Higher Still PE Development Officer prior to being appointed as ClubGolf Regional Manager in 2003. Willie is a member of Isle of Harris and Royal Dornoch, where he serves on the Junior sub-committee and is Marketing Convenor. He is President of the Dornoch Highland Games and involved in several local community groups in Dornoch where he lives.