A Glimpse of the Digital Future
With digital tools being identified as a major opportunity for golf clubs, Deloitte’s Head of Digital Innovation Ross Laurie presented a look at how other sports have benefitted from utilising technology and his views on what golf can do to engage better with its audiences to grow.
What does the digital future of golf look like?
Scottish Golf produced this short film as part of ‘The Future of Golf in Scotland’ conference, to illustrate how the golf clubs could collectively embrace digital technology to engage with more people within the game. The film features a conceptual app using ideas developed through research among golfers, from long-stand members to beginners.
The app is simply an idea at this stage, but illustrates how digital can connect clubs with golfers by integrating existing technology. The film also features a cyclist using the popular Strava app, within the context of golf clubs competing against sports such as cycling, but creating opportunities to win cyclists over through exciting new digital platforms. We hope you enjoy the film and thanks to the team at The Glen Golf Club, North Berwick