Today (Wednesday 9th August) figures revealed that ‘Women and Girls’ Golf Week’, which ran from 30th July to 5th August, was a huge success across GB&I and generated over 12 million Twitter impressions through its #WhyIGolf hashtag.
The results of the week coincide with the release of data by Nielsen Sports, showing that 59% of the UK population have an active interest in women’s sport – a potential market of 24 million people.
Women and Girls’ Golf Week was promoted by England Golf, Scottish Golf, Wales Golf, the Irish Ladies Golf Union and The R&A, and was designed to unite the golf industry in a bid to promote and grow the women and girls’ game.
Online content followed a theme for each day which included careers, volunteers, health & well-being, performance, participation and Championships. The conversation grew rapidly on social media with women and girls sharing their stories using the hashtag #WhyIGolf.
The campaign reached as far as Australia and the week was highlighted on BBC Radio 5Live, Good Morning Scotland and featured on Sky Sports.
Media personalities from across GB and Ireland came out in support of Women and Girls’ Golf Week, including BBC’s Eilidh Barbour, presenter Dianne Knox, Olympic curler Eve Muirhead, social media influencer The Jazzy Golfer, as well as Scottish Golf representatives Performance Director Clare Queen and Senior Events Coordinator Toni Ffinch.
Scottish Golf also told the stories of dedicated volunteers and initiated a conversation with Scotland’s First Minister Nicola Sturgeon, after inviting her and her cabinet to try the sport for themselves. The Twitter invite sparked interest from MSP’s Aileen Campbell, Roseanne Cunningham, Fiona Hyslop and Shirley-Anne Somerville.
Andrew McKinlay, Chief Executive of Scottish Golf said:
“The reaction to Women and Girls Golf Week has been fantastic and shows what can be achieved when the GB&I governing bodies work together. This campaign was about raising awareness of the amazing players, volunteers and coaches currently involved in the game as well as hopefully inspiring women and girls everywhere to give golf a try.
“The response we’ve had has been unprecedented and we intend to continue to work to ensure this enthusiasm carries on for women in golf, promoting opportunities that encourage women and girls to get involved in the sport at all levels.”
The week was also supported by a wide range of stakeholders, including the Ladies European Tour, the PGA, with their own #WeLoveGolf, the Golf Foundation, the greenkeepers’ association BIGGA, magazines Women & Golf and Lady Golfer, the Golf Foundation, Golf Access, Golf and Health and the CEO of American Golf.
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